The role of communication in the fight against HIV and AIDS in construction

Abstract

The only viable means of countering the spread of new HIV infections is sexual behavior change. It has been argued that the content of behavior prevention programs should include basic, accurate information on risk that is communicated repetitively and intensively in forums that promote open discussion and participant involvement. Therefore, effective HIV(The Human Immunodeficiency Virus) and AIDS communication involves providing relevant and meaningful information accurately, consistently, reiteratively, and repetitively using multiple methods, mediaums, and languages, including vernacular, that build on previous HIV and AIDS (Acquired Immunodeficiency Syndrome) knowledge while at the same time recognizing the differing personal backgrounds of workers in an environment conducive to open an uninhibited interaction. Drawing from anecdotal evidence gathered during a series of national multistakeholder workshops as well as the findings of knowledge, attitude and behavior (KAB) surveys of two samples, namely a sample of 300 construction workers in South Africa and another of 400 workers in Namibia, the authors argue for greater involvement of construction employers in structured management led and targeted HIV and AIDS communication programs designed to influence sexual behavior. Considering that television and radio were the most popular and influential mass mediaums of communication, employers are encouraged to support, reinforce and complement HIV and AIDS campaigns and messages via these mediaums as part of primary health promotion programs. The authors recommend that employers create opportunities for HIV and AIDS education of workers by their peers.